Client: Parcel Cannabis
Project: Brand Identity
Auxly recently created Parcel, a value dried flower brand, reframing the perception that less expensive equals less quality. Parcel offers good weed at a good price. The branding plays with postal manifests and keeps things simple just as Parcel does.
Art Direction, Design
![Parcel-logo.png](https://images.squarespace-cdn.com/content/v1/636fdbd2981a7861d52a44ac/719afd7f-4e3e-42e7-b39a-56cfecb05573/Parcel-logo.png)
![Parcel_SellSheet.png](https://images.squarespace-cdn.com/content/v1/636fdbd2981a7861d52a44ac/c566ad31-1280-42dd-b90e-10a78622f68d/Parcel_SellSheet.png)
![Parcel_Website.png](https://images.squarespace-cdn.com/content/v1/636fdbd2981a7861d52a44ac/cebb0496-1999-449a-ba61-96c99bf0ffd7/Parcel_Website.png)
![Parcel_Packaging.png](https://images.squarespace-cdn.com/content/v1/636fdbd2981a7861d52a44ac/9bf9374b-c09c-4903-8c03-40930c6f3647/Parcel_Packaging.png)