The National Ballet of Canada | Nutcracker x Cineplex
In partnership with Cineplex, this was a special presentation of the beloved classic, previously captured live at the Four Seasons Centre for the Performing Arts, made available to stream from the comfort and safety of home and also screened at select Cineplex theatres across Canada. The collaboration included campaigns for social, digital banner ads, digital transit ads and titling and crediting in the film itself.