The National Ballet of Canada | 2020/21 BRAND
For the 2020/21 season, I was tasked with giving the company a fresh and dynamic new look. This began with a photo shoot with Karolina Kuras emphasizing the dancers' movement with in-camera blur, a vibrant colour scheme and the introduction of condensed Helvetica. In addition to the print campaign, I created graphics for web and social platforms, as well as the season launch video. The result is a clean and fresh vibe leading the company into a new era post-Karen Kain's retirement.